Services Under Social Media Management
Social Media Management Services
San Francisco & Beyond
At Cal Kite, we craft high-impact social media strategies that help businesses grow, engage their audience, and drive results. Whether you’re looking to build brand awareness, increase engagement, or generate leads, our expert team ensures your social media presence is professionally managed and aligned with your business goals.
With over 10 years of experience working with businesses in San Francisco, Silicon Valley, and across the globe, we bring a data-driven, creative, and results-focused approach to social media management.
Initial Consultation
We begin with an in-depth consultation to understand your brand, audience, and objectives. Every business is unique, and so is our approach.
Onboarding
Once the strategy is in place, we seamlessly onboard your business onto our system. We integrate with leading social media management platforms, including: Metricoo, Hootsuite, Sprout Social
Seamless Execution
With a solid strategy in place, we begin executing your social media plan with high-quality, engaging content designed to captivate your audience.
Our Social Media Services
1. Social Media Strategy & Consulting
We develop customized social media strategies that align with your business goals, industry trends, and audience behavior.
- Competitor analysis & industry benchmarking
- Target audience research & persona development
- Social media content strategy & engagement planning
- Platform-specific strategies for Instagram, Facebook, LinkedIn, TikTok, etc.
- Monthly content calendar planning
2. Social Media Account Setup & Optimization
If you’re new to social media or need a revamp, we create and optimize your profiles for maximum visibility and engagement.
- Account creation & branding (profile images, bio, descriptions)
- SEO optimization for profiles & hashtags
- Link optimization using Linktree, website integrations, & landing pages
- Cross-platform consistency for brand credibility
3. Content Creation & Management
We create engaging, high-quality content that captures attention and builds your brand authority.
- Custom-designed graphics & social media templates
- High-converting video content (reels, TikToks, YouTube shorts)
- Professional copywriting for captions, headlines, and CTAs
- AI-powered content scheduling & posting for optimal timing
- Storytelling through carousel posts, infographics, and animations
We use tools like:
- Metricool – Content scheduling & performance tracking
- Hootsuite – Multi-platform publishing & monitoring
- Sprout Social – In-depth analytics & engagement tracking
- Later – Visual content planning & Instagram-first marketing
4. Social Media Advertising & Paid Campaigns
We manage high-ROI social media ad campaigns to generate leads, increase brand awareness, and drive conversions.
- Facebook & Instagram Ads (retargeting, conversions, brand awareness)
- LinkedIn Ads (B2B lead generation & corporate branding)
- TikTok & YouTube Ads (video-driven engagement campaigns)
- Twitter & Pinterest Ads (traffic, lead generation, & eCommerce sales)
- A/B testing of creatives, audiences & ad performance optimization
5. Community Management & Engagement
Building an audience is just the start—we help engage, respond, and grow your community with active engagement strategies.
- Real-time response to comments & messages
- Managing reviews & customer support on social platforms
- Influencer collaborations & brand partnerships
- Social listening & reputation management
- Audience interaction through polls, Q&As, and live sessions
6. Performance Analytics & Reporting
Our data-driven approach ensures every social media effort is measurable and optimized for growth.
- Monthly social media reports with insights & recommendations
- Engagement tracking & follower growth analysis
- Audience demographics & peak activity reports
- A/B testing results for better campaign strategies
7. LinkedIn & Corporate Social Media Management
For B2B brands, real estate professionals, executives, and corporate firms, we provide specialized LinkedIn services.
- Thought leadership content & corporate storytelling
- LinkedIn lead generation & outreach campaigns
- Employer branding & recruitment marketing
Let's Chat
