Levels
A series on the five levels of a business's systems, and the move that gets you to the next one.
Field notes
How businesses actually run: the systems, the software bills, the AI tools worth using today, and what we are building. Written for owners, not developers.
The series
Each one runs as its own series. Some are just getting started.
A series on the five levels of a business's systems, and the move that gets you to the next one.
The plumbing behind ordinary companies: who does what, and where the work gets stuck.
Tools that are ready now, what they are good at, and what they still get wrong.
What software really costs, counted honestly, over the years you will actually use it.
Notes from the work: what we are building, what broke, and what we changed.
Send us the tools you pay for. We will tell you what they cost you over five years, and what is worth owning instead.